“It takes two to speak truth:
One to speak, and another to hear.”
- Thoreau
Beliefs
Truth In Reflections
Perception is reality and brands must focus on how people see them, not how brands see themselves. Holding up a mirror to yourself is the first step in finding your truth.
Brand Starts Inside
In the age of transparency brands continue to be defined by their internal culture first. Values start on the inside, putting truth and follow through as top priorities.
Tension Creates Culture
At the forefront of culture norms are challenged and people express their frustrations and ideals. Watch the fringe to find the headwaters of culture.
Storytelling Forever
Hearing and telling stories is built into our DNA. Media will change and tech will innovate, but great storytelling will always breakthrough.