Capabilities
Foundation
Brand & Product Audits
Competitive & Category Audits
Culture Audits
Consumers Interviews
Shop-alongs
Ethnographies
Diary Design
Survey Design
Structure
Problem & Insight Identification
Strategic Positioning
Goal Setting
Brand Platform & Storytelling
Creative Ways In
Product Value & Key Messaging
Product Testing
Outreach
Consumer Journey Mapping
Campaign Rollout Planning
Activation Strategy
Experiential Strategy
Social Strategy
Packaging & Retail
Sell-in and Sell-through
KPI Planning